“This was a great year for us” says the CEO of Alita Jewels Ltd. “The need for this kind of theme jewelry was genuine. While most of our customers are high rollers and professional
poker players, due to the relatively expensive jewelry, we have many poker enthusiasts who feel part of the elite club of professional players and are willing to show it.”
Even though poker themed jewelry was hard to find, the main novelty brought by Alita Jewels Ltd is the lavishness of the jewelry. The poker ornaments offered are made of 18k gold (white, red or yellow), or Platinum and combined with clear and white diamonds. Definitely a high-rollers’ treat.
The store offers poker rings, wedding rings for the poker bride and groom, poker earrings, pendants and cufflinks all decorated with card suits shapes. The most popular products are of course the poker bracelets, associated by poker enthusiasts with poker champions. In fact other significant buyers of the poker jewelry are casinos offering the luxurious jewelry as tournament prizes or as gifts for high rollers or “poker whales”.
Recently, Alita Jewels Ltd. launched a new line of products one of them the amazing “Lucky Chip”, was served as a prize to the winner at the Black Poker Stars Invitational poker tournament at the Planet Hollywood Hotel in Las Vegas.
This event was part of a venue that not only included top players but an amazing array of world famous and glamorous film stars.
The extraordinary happened when players expressed their preference for the jewelry over cash prizes.